Bangladesh is one of the poorest and most overpopulated countries in the world with more than 160 million people living in an area only three times bigger than Denmark. A large part of the population lives below the extreme poverty level.

School is the first step out of poverty, but too many children have to work all day to survive. As a result more than half of all children in Bangladesh never go to school. The New Asian Nordic Group supports these children with an education as well as sustainable development projects that benefit both these children and their families.

The good cause

For every b’fair-bike being sold one year of school and a meal per day are donated to a child in Bangladesh.

b’fair is a sustainable fair trade project with a CSR program that operates with human rights as a central theme. It is very important to us that you are able to follow the whole proces from the beginning to the end to ensure that your support ends up in the right place. For that very reason we put great emphasis on transparancy in the b’fair project. You are more than welcome to contact us at any given time if you want to visit the schools.


We are proud to be collaborating with The Agape Social Concern in Bangladesh – an NGO with close to 55 schools spread throughout the country. We have good experience with this NGO and an inbound knowledge about their great work with the children.

A plaque with all the names of the people  who bought b’fair-bikes, hangs at the school  and will be updated continuously.