We are very grateful for our many wonderful ambassadors around the world, who support and take part in our journey to create a better future for the children of Bangladesh.



“The bike race Race Across America is a great challenge, but nothing compares to the challenges of the many suffering children in Bangladesh. Supporting these children truly makes sense.”

– In loving memory of Anders Tesgaard, Cyclist on ultra distances & ambassador for b’fair

“As a b’fair ambassador I want to help the many children in Bangladesh.”

– Camilla Pedersen, Triathlon world champion & b’fair ambassador

As a child I collected perfume bottles, and I think that was what gave me the inspiration to draw and create shapes. Now, as an adult, I collect bicycles and it has therefore been a great joy for me to design the b’fair bike and in this way support the children in Bangladesh.

– Tobias Jacobsen, Designer of the b’fair bike 1st edition


“Meet one of our amazing b’fair Ambassadors – the beautiful Christina Boelskifte with both voice and heart of an angel. We are very grateful for Christina’s participation in our journey towards a better future for the children in one of the poorest countries in the world.”

– b’fair group about Christina Boelskifte, Singer/Songwriter and b’fair Ambassador

B’fair operates on the premise that education is the first step out of poverty. I’m proud of my association with the B’fair brand, a company whose values are completely in sync with my own, as well as my endeavors in various parts of the world, promoting social equity through music.

– Bobby Ricketts, Musician and b’fair Ambassador