We are very grateful for our many wonderful ambassadors around the world, who support and take part in our journey to create a better future for the children of Bangladesh.



“The bike race Race Across America is a great challenge, but nothing compares to the challenges of the many suffering children in Bangladesh. Supporting these children truly makes sense.”

– In loving memory of Anders Tesgaard, Cyclist on ultra distances & ambassador for b’fair

“As a b’fair ambassador I want to help the many children in Bangladesh.”

– Camilla Pedersen, Triathlon world champion & b’fair ambassador

As a child I collected perfume bottles, and I think that was what gave me the inspiration to draw and create shapes. Now, as an adult, I collect bicycles and it has therefore been a great joy for me to design the b’fair bike and in this way support the children in Bangladesh.

– Tobias Jacobsen, Designer of the b’fair bike 1st edition


“Meet one of our amazing b’fair Ambassadors – the beautiful Christina Boelskifte with both voice and heart of an angel. We are very grateful for Christina’s participation in our journey towards a better future for the children in one of the poorest countries in the world.”

– b’fair group on Christina Boelskifte, Singer/Songwriter and b’fair Ambassador

B’fair operates on the premise that education is the first step out of poverty. I’m proud of my association with the B’fair brand, a company whose values are completely in sync with my own, as well as my endeavors in various parts of the world, promoting social equity through music.

– Bobby Ricketts, Musician and b’fair Ambassador

“Danish actress Marie Askehave is one of the kindest, happiest and most heartly people we know. It makes great sense for us to have her as a b’fair Ambassador. We absolutely adore her and her commitment to our cause and the b’fair project.

– b’fair group on Marie Askehave, Danish actress and b’fair Ambassador


“Our b’fair Ambassador with the beautiful curly hair: Nora Sanaya. Nora Sanaya is a Danish singer/songwriter and part of our b’fair Ambassador family. As you can see in the picture, Nora has a great smile and a certain lightness about her – and a fantastic voice. We predict she is going to be a big deal in the music industry.”

– b’fair group on Nora Sanaya, Danish singer/songwriter and b’fair Ambassador

“Cool-Cat Viola Leonora Halbye is the newest and youngest addition to our b’fair Ambassador family – and we are thrilled to have her. Viola has an easy-going and straightforward way about her and we absolutely just love to follow all of her adventures on the b’fair bike on Instagram.”

– b’fair group on Olivia Leonora Halbye, b’fair Ambassador