Welcome to our new Showroom

So far 2018 definitely has been a year of transformation, growth and development. We sold our b’fair bikes 1st edition to Coop, we rebranded the company name and website and now we are moving in to new premises in Copenhagen. We have very much looked forward to this new chapter and are excited to welcome you in our new showroom in the future.

When: May 1st 2018
Where: Adelgade 106 th., 1304 Copenhagen, Denmark

The facilities at Adelgade will serve as Head Quarters for b’fair group as well as our showroom for retailers, press and consumers. If you are interested in visiting us at our showroom in Copenhagen, you are more than welcome to make an appointment at


Best regards,
b’fair group

Visit our new website:

A lot of great things are happening at b’fair group at the moment, and as you may have read in our news post new name, same values we recently rebranded the company name. We applied the same rebranding strategy to our website and in the future you can find us at

Sooo tell all your friends about us and please take a tour around our new website…. read about the story behind b’fair group, the b’fair bike, our ambassadors and much more.

We appreciate any feedback at

Best regards,
b’fair group

New name, same values

One of the cornerstones of the b’fair project is the value we place on transparency. Storyliving is a big part of our concept and we have a good story to tell. 🙂

Making consistent visits to Bangladesh and by participating in all processes of product development, we are doing our very best to gain full transparency for the consumer.

As b’fair group we will continue our work to support the children of Bangladesh through education, just as we have done it the last couple of years as New Asian Nordic Group.

So welcome to b’fair group – we don’t just tell our story, we live it. And you can live it with us at #bfairgroup #bfair #bfairbike on social media.

Best regards,
b’fair group

Cooperation with Coop

We are happy to announce that in 2018 we entered into cooperation with one of Denmark’s largest retail companies – Coop. This means, that you now can purchase our b’fair bike 1st edition at selected Coop stores and at

The b’fair bike 1st edition is designed by Danish designer Tobias Jacobsen and developed by b’fair group. For every b’fair bike being sold one year of school and a meal per day is donated to a child in Bangladesh. You can read more about the b’fair bike here.

We have worked hard the last two years on developing the b’fair bike, making sure it is perfect down to every last detail. Thank you, Coop, for believing in our b’fair bike and the b’fair project.

And for all of the future b’fair bikers out there – we hope you will enjoy it!

Best regards,
b’fair group